Business Records

One Business. One Record. Many Authorized Uses.

A business should not need to recreate its identity and essential information for every directory, marketplace, publisher or AI service. The Business Record model is intended to provide a structured source that can be claimed, maintained and selectively distributed across appropriate destinations.

Record Contents

What a Business Record May Include

  • Organization identity
  • Single or multiple locations
  • Service areas
  • Categories
  • Products and services
  • Hours
  • Contacts
  • Media
  • Articles
  • Events
  • Offers
  • Reviews and responses
  • Storefront information
  • Verification and provenance
  • Surface publication settings

For Businesses

For One Location or Thousands

These workflows are at pilot and planned stages. Access is granted by request rather than open self-service today.

Single-Location Businesses

Pilot

Manage identity, location, services, hours, content and distribution from one Business Record.

Multi-Location Businesses

Pilot

Maintain shared organizational information while giving each location its own address, hours, services, media, offers and publishing settings.

Franchise Systems

Planned

Coordinate brand governance with controlled local participation, location-specific content and role-based permissions.

Agencies and Resellers

Planned

Manage approved records and locations for clients through permission-based workflows.

Record Infrastructure

The Record Properties

Each property expresses a different responsibility over the same underlying record.

The Journey

From Listing to Agent-Enabled Business

Each step adds structure, verification and machine readability to the same underlying record. The later steps describe the longer-term architecture rather than completed nationwide capability.

  1. Existing Listing
  2. Listing Record
  3. Claimed Business
  4. Verified Business Record
  5. Presence Record
  6. Visibility Record
  7. Knowledge Graph Entity
  8. AI-Readable Business
  9. Agent-Enabled Business

Governance

Rules That Protect the Record

Records are governed so that no destination can quietly duplicate or override the authoritative source.

  • One authoritative organization record
  • Multiple controlled locations
  • Independent surface eligibility
  • Independent publishing decisions
  • Source and provenance retention
  • Role-based permissions
  • Moderation and approval workflows
  • Version history and auditability
  • Privacy-aware data handling
  • Geographic and jurisdictional controls
  • Clear separation of editorial and paid placement
  • No duplicate records created merely to appear on another surface