LAYER 01
Authoritative Records
Organizations, businesses, locations, products, services, people, places, offers, events, articles and other structured entities.
The Stack
Seven Layers, One Shared Foundation
Each layer is a distinct responsibility. Together they describe how structured information could move from a business record to a person, a search engine or a machine.
Layers
The Seven Layers
Some layers are demonstrated today. Others describe the longer-term architecture and are labeled as such.
- LAYER 02
Identity and Governance
Unique identities, ownership, claims, verification, permissions, provenance, moderation, version history and audit trails.
Verification and governance are capabilities being developed. They are not universally operational across the network today.
- LAYER 03
Knowledge and Relationships
Connections among businesses, locations, categories, services, communities, counties, states, content and other entities.
- LAYER 04
Data Access and Services
APIs, search, structured data, publishing services and controlled distribution.
- LAYER 05
Geographic Organization
USA → state → county → city → community → business.
- LAYER 06
Distribution Surfaces
Information, storefronts, reviews, savings, happenings, featured content, promotions, advertising, browsing, organization and activity flows.
- LAYER 07
Search, AI and Agents
Human discovery, machine-readable information, AI visibility, agent access and future authorized actions.
A nationwide agent-action infrastructure is part of the longer-term architecture, not a completed production capability.